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	<title>Pooleside</title>
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	<link>http://pooleside.wordpress.com</link>
	<description>a creative business blog</description>
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		<title>Pooleside</title>
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		<title>The Yellow Pages Are Dead</title>
		<link>http://pooleside.wordpress.com/2011/11/22/yellow-pages/</link>
		<comments>http://pooleside.wordpress.com/2011/11/22/yellow-pages/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:39:13 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[change.]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[yellow pages]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/?p=129</guid>
		<description><![CDATA[I&#8217;m going to get some hate mail for what I&#8217;m about to say. I&#8217;m encouraging all of my customers to downsize their yellow page advertising as soon as they possibly can. The yellow pages are dying &#8211; and dying fast. &#8230; <a href="http://pooleside.wordpress.com/2011/11/22/yellow-pages/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=129&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Move Toward Consistency</title>
		<link>http://pooleside.wordpress.com/2011/11/03/move-toward-consistency/</link>
		<comments>http://pooleside.wordpress.com/2011/11/03/move-toward-consistency/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 14:07:55 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[outdoor media]]></category>
		<category><![CDATA[print materials]]></category>
		<category><![CDATA[radio ads]]></category>
		<category><![CDATA[television ads]]></category>
		<category><![CDATA[web branding]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/?p=127</guid>
		<description><![CDATA[This week is a simple marketing exercise that will reap big rewards for your business. Take a look at all of your marketing materials. Spread them out on your desk and really look at them. All &#8211; and I mean &#8230; <a href="http://pooleside.wordpress.com/2011/11/03/move-toward-consistency/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=127&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>&#8220;I&#8217;m gonna be a PRO.&#8221;</title>
		<link>http://pooleside.wordpress.com/2011/06/08/im-gonna-be-a-pro/</link>
		<comments>http://pooleside.wordpress.com/2011/06/08/im-gonna-be-a-pro/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 20:00:49 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[dreams]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[pro]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/?p=124</guid>
		<description><![CDATA[In fourth grade we lived in Holly Park, which is part of the Seattle Housing Authority. We just called it &#8220;the projects.&#8221; Mom dropped out of high school and was recently divorced with four kids. We really didn&#8217;t mind at &#8230; <a href="http://pooleside.wordpress.com/2011/06/08/im-gonna-be-a-pro/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=124&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Voicemail Purgatory</title>
		<link>http://pooleside.wordpress.com/2011/05/23/voicemail-purgatory/</link>
		<comments>http://pooleside.wordpress.com/2011/05/23/voicemail-purgatory/#comments</comments>
		<pubDate>Mon, 23 May 2011 16:49:42 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[answering phones]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[phone service]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[voice mail]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/?p=119</guid>
		<description><![CDATA[It&#8217;s time to take a close hard look at your voice mail system. If you don&#8217;t have one &#8211; don&#8217;t worry. I think you&#8217;re actually in better shape than most companies with a voicemail system! How many times have you &#8230; <a href="http://pooleside.wordpress.com/2011/05/23/voicemail-purgatory/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=119&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">pooleside</media:title>
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		<item>
		<title>A Flash in the Pan</title>
		<link>http://pooleside.wordpress.com/2011/01/28/a-flash-in-the-pan/</link>
		<comments>http://pooleside.wordpress.com/2011/01/28/a-flash-in-the-pan/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 16:26:19 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising trends]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[news trends]]></category>
		<category><![CDATA[trends in advertising]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/?p=114</guid>
		<description><![CDATA[There&#8217;s something I&#8217;ve been seeing in web marketing that you need to be aware of. Many new websites are being built with fabulously entertaining animation. Some sites are built totally with animation (or Flash, as we call it in the &#8230; <a href="http://pooleside.wordpress.com/2011/01/28/a-flash-in-the-pan/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=114&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pooleside</media:title>
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		<item>
		<title>What Is Your Web Site Strategy?</title>
		<link>http://pooleside.wordpress.com/2010/08/07/what-is-your-web-site-strategy/</link>
		<comments>http://pooleside.wordpress.com/2010/08/07/what-is-your-web-site-strategy/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 17:14:13 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[better marketing]]></category>
		<category><![CDATA[building websites]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[tips to build a better website]]></category>
		<category><![CDATA[trends in advertising]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/?p=96</guid>
		<description><![CDATA[Having a web site is great, but without a strategy your web site might not ever be seen except by friends and relatives. Here are some tips to get your website recognized and your business and services noticed. <a href="http://pooleside.wordpress.com/2010/08/07/what-is-your-web-site-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=96&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pooleside.wordpress.com/2010/08/07/what-is-your-web-site-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">pooleside</media:title>
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		<title>5 Web Tips</title>
		<link>http://pooleside.wordpress.com/2010/06/09/5-web-tips/</link>
		<comments>http://pooleside.wordpress.com/2010/06/09/5-web-tips/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 14:06:00 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[5 tips for websites]]></category>
		<category><![CDATA[better marketing]]></category>
		<category><![CDATA[better websites]]></category>
		<category><![CDATA[how to build a better site]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[planning for your website]]></category>
		<category><![CDATA[web tips]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/?p=91</guid>
		<description><![CDATA[OK &#8211; it’s true &#8211; your sixth grader CAN build a site and so can your buddy looking for work between beer breaks. Today there’s so much more to making a web site work than just putting up a page. &#8230; <a href="http://pooleside.wordpress.com/2010/06/09/5-web-tips/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=91&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">pooleside</media:title>
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		<item>
		<title>Choosing An Agency</title>
		<link>http://pooleside.wordpress.com/2010/06/09/choosing-an-agency/</link>
		<comments>http://pooleside.wordpress.com/2010/06/09/choosing-an-agency/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 13:54:42 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Advertising agencies]]></category>
		<category><![CDATA[advertising trends]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[How to choose and Agency]]></category>
		<category><![CDATA[improving business]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[news trends]]></category>
		<category><![CDATA[trends in advertising]]></category>
		<category><![CDATA[working with an ad agency]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/?p=89</guid>
		<description><![CDATA[Your business and its’ needs are unique. It is important to find an agency that fits those needs and can grow with your company. Like any partnership, your relationship with an agency should be carefully considered. Here are a few &#8230; <a href="http://pooleside.wordpress.com/2010/06/09/choosing-an-agency/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=89&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Who Owns Your Blood?</title>
		<link>http://pooleside.wordpress.com/2009/10/15/who-owns-your-blood/</link>
		<comments>http://pooleside.wordpress.com/2009/10/15/who-owns-your-blood/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 00:56:09 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Medicine]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[biohazards]]></category>
		<category><![CDATA[blood]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[infusions]]></category>
		<category><![CDATA[medical ethics]]></category>
		<category><![CDATA[placenta]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/2009/10/15/who-owns-your-blood/</guid>
		<description><![CDATA[I remember when my son was born, I was so curious that I asked to see my placenta. The doctors and nurses refused. Flatly. They told me it was disposed of. Keep in mind this was minutes after his birth. &#8230; <a href="http://pooleside.wordpress.com/2009/10/15/who-owns-your-blood/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=79&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>$88 to clean my teeth.</title>
		<link>http://pooleside.wordpress.com/2009/10/13/88-to-clean-my-teeth/</link>
		<comments>http://pooleside.wordpress.com/2009/10/13/88-to-clean-my-teeth/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:03:09 +0000</pubDate>
		<dc:creator>pooleside</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Dentists]]></category>
		<category><![CDATA[fluoride]]></category>
		<category><![CDATA[hygienists]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[teeth.]]></category>

		<guid isPermaLink="false">http://pooleside.wordpress.com/2009/10/13/88-to-clean-my-teeth/</guid>
		<description><![CDATA[I just spent half an hour with my dental hygienist. I was charged $88 for the experience of having someone else clean and brush my teeth. Granted there was a fluoride treatment too. The dentist didn&#8217;t even stop by to &#8230; <a href="http://pooleside.wordpress.com/2009/10/13/88-to-clean-my-teeth/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pooleside.wordpress.com&amp;blog=5404326&amp;post=77&amp;subd=pooleside&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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